Odin Retail prepares for UK expansion with an IT overhaul from Retail Assist

This article is brought to you by Retail Technology Review: Odin Retail prepares for UK expansion with an IT overhaul from Retail Assist.

Odin Retail, the UK and Eire Master Franchise Partner of the Swedish childrenswear brand Polarn O. Pyret (PO.P) has extended its existing relationship with Retail Assist and invested in an overhaul of its IT infrastructure.

The partnership between Odin Retail and Retail Assist dates back four years, to when the retailer first launched in House of Fraser concessions in the UK. Odin Retail approached Retail Assist to design and support a number of data interfaces between its Swedish parent company, and the UK department store.

Today, in addition to House of Fraser concessions, Odin Retail boasts a number of solus stores. Managing Director Mats Nilsson drove the recent IT project, to support further growth over the next few years. With over 120 stores, the unique kidswear brand dominates its home market.

Comments Nilsson: "IT is a major facilitator for Odin Retail's continued UK expansion.  However, it cannot be my main concern when growing the business. Working with a trusted provider such as Retail Assist means that I can focus on the areas within the organisation that I need to, confident in the knowledge that I have Retail Assist focusing on my technical infrastructure."

Retail Assist managed the rollout and implementation of Triquestra's Infinity EPoS software, and will be providing a specialist Retail Service Desk to support this solution. First and second line cover will be provided 7 days a week between 8am until 8pm Monday to Saturday, and 8am until 6pm on Sundays. Retail Assist will also be providing technical support 7 days a week between the hours of 9am and 5.30pm, and Data Hosting and Operational Support 24/365. Hardware Maintenance services will be managed by Retail Assist and by partner Vista Retail.

Ian O'Rorke, Managing Director at Triquestra UK, comments: "I'm very proud that Odin Retail chose Infinity as its preferred EPoS solution, as this builds upon our extensive experience of working with international childrenswear retailers such as Pumpkin Patch."

Concludes Gary Broughton, Retail Assist's Professional Services Director: "We're delighted to be providing Odin Retail with additional support.  It's a unique brand, and I believe there is a real gap in the market at the moment for good value, high quality clothing for babies and children. Retail Assist is the ideal partner for any international retailers who are considering entering or expanding in the UK market, as we've got the knowledge, expertise, and experience to support them going forward."