Success of conference leads to launch of the Internet Retailing Expo in 2011

The first Internet Retailing Expo (IRX) will be take place at the NEC, Birmingham on 23-24 March 2011. Building on the success of the Internet Retailing Conference, now in its 5th year, the Expo promises to bring all the elements that have made the Internet Retailing Conference a commitment on any discerning retailer's calendar but within the trade show format allowing for over 120 exhibitors and a projected 4,000 plus visitors to participate.

Mark Pigou, the co-founder of the Internet Retailing brand, said: "The Internet Retailing Conference has grown year on year as it consistently recognises the importance and accommodates the needs of this retail channel as a firmly integrated part of the overall multi-channel retailing experience. We are proud to continue our lead as the most innovative and challenging conference for this industry and look forward to welcoming both new and past delegates."

In line with its reputation for exemplary speaker programmes, two show floor conference programmes at IRX will combine inspiration and insight into new trends, with succinct best practice and rapid learning approaches. The aim is to ensure that visitors are both inspired by new opportunities whilst learning how to implement lessons already learned by the best in the industry.

The two conferences will cater to different needs and interests by offering fresh experiences and recent insights, showing where leading thinkers and trend-setters are finding inspiration, looking for new commercial angles or finding challenges while innovating at scale. The first will focus on "Best Practice" and will articulate how smaller businesses and those currently at an early stage of multi-channel can get insights, understanding and the ability to implement rapidly. The conference presenters will include keynote speaker Julie Meyer from BBC's Online Dragons Den and CEO Ariadne Capital and Nick Wheeler, the founder of Charles Tyrwhitt.

The second conference, entitled "Harnessing the Enterprise for Channel Growth", will give delegates the opportunity to learn from the experiences and ideas of leading, enterprise-scale retailers and to understand the issues with which they're grappling, their insights into customer behaviour. Speakers include Luke Fairless, Lead Service Manager at Tesco, Harriet Williams, Strategy and Online Marketing Controller at Debenhams and Roeland Loof, Senior Manager of Mobile Europe at eBay.

A series of workshops, master classes and JumpStart briefings will complete the programme.

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