World Duty Free, the UK travel retailer, is implementing Immediate Impact from Episys, a global information technology services company, to provide customers clear pricing of all luxury goods within their tax free stores, while highlighting the cost savings on offer.
World Duty Free chose to implement Immediate Impact because the hosted signage solution only requires a computer with a web browser and a printer to operate. It needed a simple labelling solution in place that could clearly and accurately demonstrate to customers the recommended retail price on all luxury items such as sunglasses, handbags and jewellery.
Debbie Murray, Retail Projects Manager at World Duty Free, said, "We wanted a solution that was easy for us to implement. It was clear that Immediate Impact was the right system for our business. What's great is the usability and flexibility to quickly get up and running across all our stores as all we need is a printer and web browser.
Debbie Murray continued, "We have a wide range of products which are dynamically priced and so we wanted to efficiently be able to display to our customers what the current price for an item was, the product's recommended retail price and the savings when buying from World Duty Free. This ability to highlight the saving to our customers is a major part of our value proposition. Heathrow and Birmingham airports will be the first sites to roll out the new labelling systems then we will start the full roll out to our remaining 96 stores."
Peter Lewis, Marketing Director at Episys, said, "We are thrilled to have the labelling solution on offer that best suits such a dynamic retailer as World Duty Free. Customers will be able to clearly identify how much money they will save when making a purchase which will help incentivise shoppers to grab a great deal."
Based on the Episys Retail Enterprise Suite, Immediate Impact provides retailers with a user friendly solution that's easy to learn and easy to use. Users can create and print professional signage within minutes, and investment in the system is kept to a minimum, with a 'pay per use' mechanism that only charges for the signage printed.