Futura launches new mobile POS app at RBTE Show

At the Retail Business Technology Show 2011 Futura Retail Solution, provider of retail systems for Roman Baths, Chessington World of Adventures and the Science Museum, will launch a new mobile POS application to allow retailers to offer personalised customer service, improving the buying experience.  By extending Futura's POS system to smartphone-based mobile devices, managers can recover abandoned sales, capitalise on pop-up store opportunities and boost sales, for a minimum upfront investment.
 
By moving freely around a store, staff can give a more personalised service - checking virtual real-time inventory and pricing, accelerating checkout and eliminating queues.  Mobile POS should bring increased revenue, through additional units per transaction and the elimination of line abandonment. The patented technology, powered by Global Bay Mobile Technologies, is available on smart mobile devices running on Apple, Windows and Windows CE.  It scans numerous barcodes, takes debit and credit card payments and updates Futura's merchandising information, in virtual real time.
 
Also being demonstrated is Futura's business intelligence tool Analyser, which greatly simplifies analysis and reporting, making managers more productive.  It gives reports on customer analysis, supplier, branch and new product performance enabling managers to respond faster to sales trends, profit maximisation and stock optimisation.
 
Ian Royall, Managing Director of Futura Retail Solutions, said: "Software providers need to help retailers provide better, more personalised service to their customers. Whether it's through Mobile POS, analysis of customer trends or a tailored email offering, customer satisfaction is what's important.  We always aim to develop and expand our offering, while keeping it affordable allowing retailers to improve customer services, optimise stock and cut costs."