Maginus develops new marketing technique with 250,000 player adver-game

This article is brought to you by Retail Technology Review: Maginus develops new marketing technique with 250,000 player adver-game.

Maginus, provider of multi-channel software solutions for retail and distribution companies, has developed a viral campaign, using technology to deliver marketing messages to their customers. The adver-game has reached over 250,000 unique players since its launch in November 2010.

The Channel Connect game, a brain teaser, comes with a serious message for retailers and distributors, and has seen Maginus deliver over a million unique messages.

Russell Dorset, Sales and Marketing Director at Maginus, said, "This is an innovative concept as it is the first adver-game in our market sector and its appeal has been far reaching. The response across the whole market has been phenomenal. We're proud to be leading the market in our marketing efforts"

Dorset added, "This, in addition to winning Best Brand Campaign for the launch of My Genius, and the overall Grand Prix Campaign of the year at the 2010 B2B Marketing Awards, shows the creativity of our marketing activities."

The Channel Connect game, which has registered over 250,000 unique players and continues to add to this list daily, highlights that integrating sales channels can help improve customer service, reduce costs and improve profits. The game challenges players to connect their retail business by linking a series of tubes against the clock with as little wastage as possible. However, players must ensure that they charge up enough power to let My Genius swoosh through and complete the level with success.

Dorset concluded, "This has proven the power of adver-games in viral marketing, which can be used be used in both B2B and B2C environments to deliver marketing messages, promotions, new product messages, etc."