Notcutts, the UK garden centre group, is implementing a new signage solution, Immediate Impact, from Episys, a global information technology services company, to provide its customers clear pricing of all products and consistent branding across its 19 stores.
Notcutts stocks and sells items specifically related to the seasons throughout the year. The business selected Immediate Impact because it needed a simple labelling solution in place but one that was flexible enough to manage seasonal items.
Graham Perryman, Marketing Manager at Notcutts, said, "Our current procedure for printing all in store signage has become extremely labour intensive. We are finding that some of our stores don't always have the correct signage required which leads to inconsistency, something that we need to address. We attended the Episys Global Signage a labelling convention last summer and it became clear they had a solution that would benefit our business."
Perryman continued, "We are currently in the process of installing Immediate Impact within our marketing department to manage the creation of all our seasonal promotions. The team will continue to generate the signage centrally but will no longer create signs individually. We will also be able to print the signs by store, eliminating the need for collation, reducing production time significantly."
Peter Lewis, Marketing Director at Episys, said, "We are delighted that Notcutts is trialing our Immediate Impact system. In doing so Notcutts is able to address this immediate need and the project will also act as a proof of concept in support of moving to a store wide integrated solution in the future."
Based on the Episys Retail Enterprise Suite, Immediate Impact provides retailers with a user friendly solution that's easy to learn and easy to use. Users can create and print professional signage within minutes, and investment in the system is kept to a minimum, with a 'pay per use' mechanism that only charges for the signage printed.