The battle is on for retailers encouraging penny strapped consumers into their stores but news of a brand new online image consultancy could mean staying ahead of the competition will become a thing of the past.
Online image consultants Garmentology, offer an innovative web-based style software application which means that retailers can now deliver great customer service and offer a highly personalised personal shopping experience to every customer, and all at the click of a button.
Garmentology's success has partly been down to its bespoke service to customers but they have also got around the difficulty that many online visitors will still drop out before the final check-out.
Garmentology enables reservations over purchases to be minimised as it produces product search results specific to the customer. They take a range of details about the customer, including their body shape, proportions (without needing the dreaded tape measure!), hair and eye colour, and skin tone. It then delivers recommendations for specific styles and colour choices which best match the individual, making shopping more relevant and giving the user confidence to buy. For the retailer there will be fewer returns and the more personal approach will encourage customer loyalty to the brand.
Susanne Newman, Co-Founder of Garmentology explains, "There is nothing worse than the feeling you get when you've just bought something gorgeous, but for whatever reason it doesn't fit right or the style doesn't flatter your figure. Garmentology is all about finding the right clothes and styles for your individual preferences and we hope retailers will see the value this could add to the online shopping experience."