PlayNetwork, producer of media experiences for a number of top retail brands, has announced that fashion retailer rue21, Inc. is its newest customer. Stylized to suit the rue21 teen customer, PlayNetwork will produce and programme engaging in-store music and messaging for 672 rue21 retail sites in 44 states, which are the first to feature PlayNetwork's powerful new MC550 media player.
The MC550 is the latest release in PlayNetwork's entertainment media technology platform, which enables businesses to securely deliver immersive entertainment programming featuring music, video, digital signage and branded messaging content.
"It's exciting for us to partner with PlayNetwork. The MC550 will allow us to continually enhance our in-store branding alongside the newest fashion trends, and supports our future power media initiatives in the 110 stores we're planning to open in the coming year," says Dione O'Dell, Director of Marketing at rue21. "This 'up-to-date', current stream of music complements our speed-to-market merchandise strategy providing customers with a consistent shopping experience."
Through a customised media program from PlayNetwork, driven by the user-friendly MC550 platform, rue21 can build brand affinity through customisable or automatic dayparting and rich mixes of music, messaging and seasonal promotions.
"With rue21, we're leveraging our MC550 technology to extend the brand's trendy vibe to the fashion-conscious customer," says Craig Hubbell, EVP, worldwide sales and marketing, PlayNetwork. "rue21's media programme is set to match the product on the racks as well as the taste of the customers who have made rue21 one of the fastest growing retail brands in the United States."
A multifaceted content delivery platform, the MC550 enables access to 160 GB of music, messaging and video files on a single media player. Businesses can utilize PlayNetwork's technology solutions to deliver powerful branded content to customers.