New event to showcase the benefits of RFID and Labeling @ Source

Radio Frequency Identification (RFID) is becoming increasingly popular across Europe with a number of manufacturers and businesses starting to implement the technology to improve their business operations. One of the benefits to retailers and brands is that it can streamline the supply chain, helping to reduce out-of-stock scenarios. On 8 June in Brussels, Belgium, Checkpoint Systems will run an event that will focus on how RFID and labeling solutions can help boost sales and profits.

Dubbed 'Fashion Day', the event will feature presentations from a number of high profile speakers, including Leen Danhieux of GS1 Belgium and a senior representative from UK clothing retailer Matalan. Delegates will be able to hear how RFID can improve efficiency from source-to-store and how new technologies can boost sales in apparel outlets. Additionally, a leading international apparel retailer will explain how introducing source tagging helped it improve loss prevention and speed up a product's time to shelf.

Checkpoint Systems will also be using the event to sneak preview its revolutionary new RFID platform for apparel retailers. The innovative 'overhead' solution is the first in a new and wider solution set of devices that will help stores track goods and improve loss prevention, thanks to unique tag-reading technologies developed by the company.

Apparel tags, labels and specialty trim play an essential role not just in-store, but in today's supply chain. They help promote brand recognition, communicate important consumer information such as size and price or point-of-sale data like the barcode, but they also help protect against theft and counterfeiting. During Fashion Day, Checkpoint will showcase its full range of solutions that provide retailers and apparel manufacturers with a single source for all their branding, labeling and security needs.

By attending the one-day event, apparel retailers, fashion brands and clothing manufacturers will be able to find out about the latest developments in RFID technology and understand the benefits to their business. Checkpoint Systems will also run a series of hands-on workshops during Fashion Day that focus on labeling at source, store practice and high shrink management solutions.

Checkpoint Systems is a leading global supplier of shrink management, merchandise visibility and apparel labelling solutions for the retail industry and its supply chain. Fashion Day takes place from 11am-5pm on 8 June , Hall 400/410.