triOpsis, the Visual Intelligence solutions provider, has launched Visual Intelligence for Retail, created to help the retail sector deliver quality visual merchandising through real-time visibility and control.
triOpsis' Visual Intelligence for Retail enables brands and retailers to improve the quality of all aspects of visual merchandising in real time, without having to visit each store individually. This allows managers to focus limited resources on the critical areas without wasting time and effort visiting stores unnecessarily.
The retail sector invests heavily in all elements of visual merchandising ranging from regular seasonal and promotional campaigns to new concepts. Leading retail companies, including Sequel AG, the global distributor of GUESS Watches, are using Visual Intelligence to help staff at all levels manage visual merchandising more effectively. This allows brands and retailers to take control of all aspects of their visual merchandising, improving quality to drive revenue and reducing costs through more efficient resource allocation.
The combination of photographic information and essential contextual information, connected by tailored processes to deliver business value to individual clients, are the key ingredients in Visual Intelligence. In store staff or brand representatives following a clearly defined process photograph key visual merchandising elements from any phone with a camera complete with critical data. Real time Visual Intelligence provides senior management with the capability to drive improvements throughout the visual merchandising process.
Andy Hutt, CEO of triOpsis said, "Seasonal and promotional campaigns which run continuously throughout the year represent a huge investment in a brand and a customer's experience. With stores distributed country wide, and possibly globally, visibility of this massive investment is immediately lost when the campaign material is sent to the store. Visibility of 100% of a retailer's store portfolio provides proof of delivery of this investment and its correct implementation."
With the current climate bringing pressure for companies to create highly efficient systems to maintain profits and reduce time wasted, Visual Intelligence is an invaluable tool.
Andy continued, "triOpsis Visual Intelligence provides tools that control the processes of delivering seasonal campaigns. Clear procedures are created to identify late delivery and poor implementation of a campaign and to ensure that the maximum value is gained from this vital investment. Our clients have reported seeing not only a direct improvement and cost saving by gaining more control over their displays, but also a behavioural change within the industry with jobs being carried out more effectively prior to reporting back."