One of the world's leading suppliers of footfall and shopper behavioural analysis systems for retailers, Synovate Retail Performance Ltd, has recently adopted FuseMetrix cloud computer technology developed by Milton Keynes IT specialists Web Office Systems Ltd to manage its worldwide operations.
Synovate Retail Performance, which has its UK office in Milton Keynes, is currently monitoring footfall in over 20 countries around the world, providing retailers with valuable data about the performance of their businesses in local markets. Information such as the number of people visiting the store, the average sale and the amount of time customers spend queuing, are some of the key performance indicators obtained by Synovate's technology. Data collected by in-store monitoring equipment is analysed by Synovate's experts and detailed reports produced for the retailer's management.
The new system will streamline the company's internal administration by providing an integrated system to handle accounts, CRM and stock control and will also allow Synovate's personnel around the world to access data for analysis and reporting. Access to the FuseMetrix system is possible from anywhere in the world with an internet connection without the need for installed software.
"We are a growing company and we're rapidly expanding our operations around the world," said Synovate Retail Performance's Managing Director Peter Luff. "Because the FuseMetrix system is cloud-based our team now have access to our database wherever they may be in the world, so analysis and reporting can be shared across our network, 24/7. We've recently opened offices in the Philippines and Costa Rica so we now truly have 'a follow the Sun capability'."
The FuseMetrix system will shortly be used by Synovate's service engineers to report on the condition of in-store data capture equipment. The current manual system will be replaced by an online solution with engineers using a PDA to post technical information to the central database.
Paul Smith, Managing Director of Web Office Systems said, "Synovate Retail Performance is a very successful company and we're all delighted to be working with them as they expand their operations across the globe. We were required to merge complex data from several legacy systems and combine that functionality into FuseMetrix. Working closely with the team at Synovate Retail Performance is key and we have set up 24/7/365 support to make sure our system provides Synovate's people with the information they need regardless of their location or time zone.