Recent announcements that the government has plans to combat parking issues in town centres has been backed by retail experts at CTS Retail, who believe that urgent action is required to encourage footfall back into stores, as well as adopting a multi-channel sales strategy, to prevent further retailers falling into administration.
Following announcements that Local Government Secretary Eric Pickles' plans to reduce parking charges and create more spaces in town centres, it is hoped that the move will encourage more shoppers to return to the town centres after being lured away by the attraction of out of town stores.
Retail experts at CTS Retail, have been watching the market closely over the last 18 months and have strongly believed for some time that more needed to be done to attract new retailers and customers back into town centres.
CTS Retail launched a campaign back in 2010 to promote the use of Pay As You Go EPoS solutions as a way for retailers to reduce their fixed costs and improve their cashflow. They also teamed up with EPOS Partners earlier this year to produce a Guide to Setting Up Shop to help new retailers start off on a strong footing with the right hardware and software choices.
Speaking of the recent announcements, Scott Storey, MD of CTS Retail said: "Parking charges in towns and cities has always been at the centre of debate, as it encouraged more customers to venture out of town for their shopping needs, where parking isn't so restrictive, or shop online instead. The retail market is constantly evolving and retailers need to ensure that they are utlising both online and offline channels to maximum effect. Measures such as free parking and increased parking spaces won't save the High Street, but it will certainly even the status quo for shoppers choosing to travel by car."