This article is brought to you by Retail Technology Review: SKNL UK selects Eurostop retail systems for DKNY Men branded stores.
SKNL, has installed retail management and EPOS systems from Eurostop at its Westfield DKNY Men store. Previously a wholesale only operation, this is SKNL's first foray into retail, with a second store planned to open in Manchester in the Autumn. Eurostop was selected for its expertise and track record in the fashion retail market place, its ease of use and broad array of functionality.
SKNL has a global licensing agreement with Donna Karan International where SKNL designs, sources, produces and distributes the full range of DKNY menswear apparel.
Located in The Village at Westfield, DKNY Men is using Eurostop's e-rmis and e-pos systems to manage sales in store and to manage its wide range of stock. Designed to appeal to multiple generations of men with varied wardrobe needs, DKNY encompasses a fashion forward edge with relaxed sportswear, weekend/activewear and classical suiting.
David Perez, Operations Manager at SKNL commented; "Eurostop has a good reputation within the retail fashion sector, and as some of us in the team have used the system before, we knew that it would meet our requirements at DKNY. The system is designed specifically for the fashion market, it is a good solution for our first retail operation, DKNY Men, as it is scalable and will be able to support the business as we grow."
Phillip Moylan, Sales and Marketing Manager at Eurostop Ltd said; "We are delighted to be working with SKNL and DKNY Men in the UK. Eurostop solutions are ideal for SKNL because they are suitable for use in a single standalone shop, right up to 100s of stores and franchises. The system has been built to provide an end to end solution, so it can provide stock control, merchandising, customer loyalty right through to e-commerce. This enables the retailer to concentrate on the business while Eurostop takes care of the technology."
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