Maginus showcases eCommerce solutions at E Commerce Expo 2011

This article is brought to you by Retail Technology Review: Maginus showcases eCommerce solutions at E Commerce Expo 2011.

Maginus, provider of integrated software solutions for multi-channel retail & distribution companies, will be demonstrating its eCommerce solutions, as well as presenting on how to best tap into and use critical business data to increase company profit, at the 2011 E Commerce Expo (Olympia Exhibition Centre, London, 11-12th October) on stand 432.

 
Maginus will be exhibiting Maginus eCommerce, it's sophisticated eCommerce platform, for B2B and B2C organisations used by companies such as Cath Kidston, Corney & Barrow and Co-op Pharmacy. The software increases conversions & basket size, provide web analytics, dynamic merchandising, improves SEO, promotions, cross selling and up-selling. As well as demonstrating the Maginus hosted cloud model, better managing online bandwidth providing scalability during peak periods, with clients only paying for capacity as and when it is required.
 
As well as the core eCommerce products, Maginus will be exhibiting its specialist agency services which specifically complement its online products. Services range from advanced search engine optimisation (SEO) capabilities to multivariate testing, which helps companies ensure they are getting the most from the visitors arriving at their website, converting users into sales. Maginus will also be providing guidance and support on social media strategy and new sales channels, such as Mcommerce.
 
George Ioannou, Head of Creative and Strategy at Maginus, will be presenting on how best to utilise and profit from accessible business data, at a breakfast briefing from 9 10am on Wed 12th Oct), in the Keynote Theatre. George will be talking about the potential gold mine of business information that is readily available within most organisations, which is commonly left unstructured and therefore ineffective, looking at how companies can tap into their data and turn it into critical business insight, in-turn facilitating fundamental management decisions and increasing turnover.
 
Mark Thornton, eCommerce Director at Maginus, said, "With the continual growth of the online sales channel, which has been enhanced with the introduction of Mcommerce, it's important that retailers invest in technology with the flexibility to adapt to future requirements and demands. It's also important that eCommerce site owners consider the growing popularity of Mcommerce and the importance of optimising their site to allow easy navigation from a smart-phone - while not forgetting the importance of integrating online to all other sales channels for a seamless multichannel offering, delivering a streamline customer service."
 
Thornton and Ioannou will both be on the Maginus stand, demonstrating the hosted and core eCommerce solutions.