Venda, the convergent cross-channel commerce provider, has announced the launch of Venda Marketplaces and Affiliates, a sophisticated feed management and automationtool for online retailers.
Venda Marketplaces and Affiliates enables retailers to map product information, and publish and distribute it directly onto online marketplaces, at the touch of a button. This will help them increase the visibility of their products by ensuring maximum exposure by reaching potential customers across new multi-channels, including Amazon, eBay and Google, and Shopping.com, PriceGrabber or TheFind.com.
This easy-to-use, yet sophisticated tool will also allow retailers to manage and maintain feeds and channels from one intuitive interface. This can be done through every element of the selling process, from listing inventory to order fulfilment, returns and reporting.
Eric Abensur, group CEO of Venda, commented: "Online shopping continues to outperform the high street and retailers are becoming increasingly aware of the opportunities provided by multiple shopping channels.
"Venda Marketplaces and Affiliates has introduced a new degree of multi-channel sophistication thatwill allow clients to focus on retailing, not technology. It will empower retailers to increase reach without becoming bogged down by administration."
Based on ChannelAdvisor technology, and built into the Venda ecommerce platform, Venda Marketplace and Affiliates is designed to replace the current Venda Feed Manager tool with increased reach and more sophisticated tools.