Online retailers to profit from launch of eCommera's Intelligent Trader decision making tool

This article is brought to you by Retail Technology Review: Online retailers to profit from launch of eCommera's Intelligent Trader decision making tool.

eCommera, provider of intelligent eCommerce trading solutions, and a Sunday Times Tech Track Top 100 fastest- growing sales company, has launched a new decision support solution that enables companies that trade online to capture, organise and view their data, and recommends optimal trading  decisions, ranked  by their impact on trading profit.

Intelligent Trader takes the mass of eCommerce data from across site, marketing and operations and presents a single holistic view to tell retailers 'What happened?', 'Why did that happen?' and 'What should I do about it?'

Intelligent Trader uses a patent-pending mathematical model to organise the wealth of eCommerce data into a single consolidated model which represents the relationships between the myriad data measures that characterise an eCommerce operation, meaning that the root cause for changes in retail performance can be rapidly diagnosed. Uniquely Intelligent Trader uses this diagnosis to provide a list of specific, recommended actions to improve trading profitability.

Michael Ross, Director of eCommera and Intelligent Trader's creative driving force, says, "For many eCommerce businesses, early growth has stalled or declined. It is much tougher to make money - the fragile global economy has made it harder than ever to win and retain customers; online pricing is transparent; customers are more sophisticated; and their buying behaviour across the multiple channels of mobile, social and physical has become ever more convoluted. Understanding how to optimise business performance in this environment is an imperative."

The Intelligent Trader eCommerce data model and the product features have been developed based on the experience, input and feedback that eCommera has gained from working with multiple retailers.

Intelligent Trader is designed for eCommerce / Multichannel Directors, Marketing Managers, Product /Merchandising Managers, Operations/Customer Service Managers, Site / Content Managers.

Intelligent Trader is available as an on-demand service. As a result subscribers to Intelligent Trader can access the application without any investment in hardware or software, and can benefit from ongoing innovation which maintains it as a best-of-breed product specifically for eCommerce operations.