Empathica launches Online Resource Centre for Customer Experience Management professionals

Empathica Inc., provider of Customer Experience Management (CEM) solutions to more than 200 of the world's most respected brands, has launched its Online Resource Centre available at http://www.empathica.com/resources/

The Resource Center serves as an information hub that highlights CEM thought leadership features, industry whitepapers, video interviews and blogs. It also contains exclusive content on customer engagement and best practices for building an effective CEM program, to address questions such as:

  • Why implement a customer experience management program?
  • What are the best practices for setting up and running a program?
  • How do I build brand loyalty, advocacy and acquire more customers?
  • What do I need to consider when choosing a vendor?

"Empathica's Resource Centre is a one-stop-shop for industry professionals to access key information to help their brand's overall customer experience," said Gary Topiol, Managing Director EMEA of Empathica. "The depth and breadth of the content gives professionals an inside look into performance-improvement solutions, evidence-based marketing insights and customer experience management best practices."

Empathica's expertise in the CEM space is extended through the Empathica Consumer Insights Panel, which surveys thousands of North American consumers on timely topics influencing the marketplace. It not only serves as an authoritative voice on economic indicators of consumer spending intentions, but also consumer satisfaction measures across various industries including retail, foodservice, grocery, auto and financial services.

The next round of Insights will examine consumer shopping intentions and economic expectations within the retail sector.

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