Get ready for Internet Retailing Expo (IRX 2012) - Selling in the digital age

Internet Retailing Events has announced the next big event in the ecommerce and multichannel retail calendar Internet Retailing Expo (IRX 2012), taking place at the NEC in Birmingham, 21-22 March. Following the success of this year's inaugural event, IRX 2012 has been enlarged for its second year to bring even more information, stimulus and capability together for an intense "Selling in the digital age" two-day event. To register or learn more about the exhibition, conference tracks, JumpStart briefings, workshops and new Innovation Pavilion, please visit the IRX 2012 web site, now live at 

Over 2,600 visitors attended the first IRX in March 2011. Of those, 48% were etailers and 22% were multichannel retailers. More than 900 visitors took part in the learning programme, with standing room only for many of the presentations. In 2012, over 4,000 visitors are projected to attend and 150 leading suppliers to ecommerce and multichannel retailers marketing, operations, technology, payments, checkout, mobile, logistics, marketplaces, display, store and more will come together under one roof. Title sponsor for 2012 is PayPal and Intershop, Ciao! from bing and LivePerson are silver sponsors.
"There's no other event in Europe that offers such a wide gamut of skills and capabilities to sell in the multichannel era," said Mark Pigou, Show Director, Internet Retailing Events. "IRX 2011 was praised for its high quality delegates, highly targeted visitors, busy show floor and ROI generation. In 2012 we intend to build on this by delivering an even better mix of marketing with technology, logistics with customer-facing design, and mobile with in-store experience through our four conference tracks, free to attend workshops, learning sessions and demonstrations."
New for the 2012 learning programme is a dedicated M-Retailing conference track. On Day 2, the "Mobile and Social Commerce", sponsored by Reevoo, will offer sessions for late adopters looking to jump to the front of the queue, and for those early adopters looking further to integrate and extend their offering. From customer behaviour and research, to industry trends and triggers to selling on the mobile, via social, apps, integration and data, this track will provide insight into the world of mobile and how it can be exploited.  Presenting companies confirmed to date include PayPal, Reevoo, Mothercare, Javelin Group,, Headsdcape, Sponge, nToklo, Eagle Eye Solutions and Virgin Business Media.
The other track running on Day 2 is "Customer Experience", sponsored by Certona, which will consider how to create a rounded, integrated view of the customers' experience, how to shape and to exploit this. Design, interaction, experience planning, usability, service management, customer touchpoints and of course the data and analytical systems to collect, analyse and give insight will form the basis of this new stream, focused on the customer's experience. Presenting companies include John Lewis, Asda, Blue Inc, FACT-Finder, Certona, LCP Consulting and JD Sports.
The "Fast Track" and Enterprise" conference tracks will run on Day 1. "Fast track", sponsored by Amazon Services Europe, will be an ideal learning and inspiration opportunity for people looking to make their first step (or first major commitment) to digital channels. It will focus on getting businesses up and running quickly across all channels, learning from entrepreneurs who've made the leap and from people who can help businesses go from a standing start to success in the shortest possible time. Among the presenting companies are PayPal,, eSellerPro and Towequipe, Barnsley Football Club, Field Fisher Waterhouse LLP, ActivInstinct and Amazon.
The "Enterprise" conference track, sponsored by Efficient Frontier, is for people already selling online and the larger enterprise who are already very capable and successful, but who want even more. In this channel we'll learn from the very best retailers on how to extract evermore revenue from an increasing customer base - by uniting channels, increasing relevance and coherence, and differentiating ourselves profitably. Presenting companies include Hitwise, De Vere, CBS Interactive and Shop Direct, Shutl, Jacques Vert, and eCommera.
Also new for 2012 is The Innovation Pavilion, which will provide an opportunity for suppliers of services and solutions launched within the past 12 months to showcase themselves to Editors from Internet Retailing magazine and visitors on the IRX floor. Each presentation will be filmed and presented online post IRX and visitors will have the opportunity to meet and quiz these suppliers.

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