German homeware retailer Butlers secured a victory at the German eCommerce Awards 2012 (Deutsche Online-Handels-Award), announced recently in Bonn. The awards are based on the results of the largest customer satisfaction survey in German eCommerce, carried out by the Cologne Institute for Business Research (IfH) and Hermes logistics. More than 10,000 consumers rated their favourite online stores in eight categories on factors including user friendliness, product range, price, service, website design and shipping and delivery options. Consumers ranked Butlers as the top online destination for homeware.
Based in Cologne, Germany, Butlers is a retailer of home accessories, decor, furniture and gifts with more than 150 outlets in Germany and abroad. Providing customers an excellent online shopping experience has been a top priority for Butlers, and it re-launched its online store on Demandware's eCommerce platform in the cloud last year to improve performance and scalability and enable continuous innovation.
"The award means a lot to us because the nomination comes from customers," said Jrg Arndt, Managing Director at Butlers. "The Demandware platform helps us improve the usability of our web shop, which was one of the key criteria customers were asked to evaluate. The flexibility of the platform enabled us to make several enhancements to the site to increase customer satisfaction and provide a great shopping experience."
The Demandware platform has enabled Butlers to take its 'Made for Your Home' philosophy to a new level. Enhancements include a custom configurator to enable customers to personalise items with ease, and a new 'quick-order system' allowing in-store staff to place an order for out of stock items and have the product sent directly to the customer's home at the click of a mouse. Demandware also provides Butlers with seamless, automatic upgrades containing new functionality to enable continuous progression and site innovation.
Andrew Gilboy, VP EMEA for Demandware, said: "This is a great achievement for Butlers. An award coming directly from customers is a great recognition, proving that the online store is consistently delivering an exceptional shopping experience. We are thrilled that our solution helps Butlers deliver highly-branded shopping experiences across all its regions and support its global growth strategy."