eCommera, the provider of intelligent eCommerce trading solutions, has strengthened its in-house mobile commerce solution offering with the appointment of Omid Rezvani as Director, Mobile Commerce Solutions. Rezvani formerly CEO of Symsource, which eCommera acquired last year, will be tasked with managing the development of eCommera's mobile commerce strategy which has come increasingly to the fore and is designed to offer its customers a fully integrated multi-channel service.
According to analysis by IBM, mobile shopping in December increased in 2011 with a 187 per cent rise in the number of transactions over the same period in 2010. Mobile device sales accounted for 12.9 per cent of all online transactions, up from 4.5 per cent in December 2010. As a result, retailers and brand owners have an opportunity to use mobile commerce, in combination with their other online and offline channels, to enhance the shopping experience of customers, improve consumer loyalty and increase their profits.
eCommera offers a pre-built, feature-rich mobile commerce application, which its in-house development team can quickly and cost-effectively customise to specific requirements such as integrated apps with a wide range of commerce platforms. The app has the same look, feel and content as webstores and can be used for both online and offline shopping, making up an integral part of retailers' cross-channel strategy.
Rezvani commented, "The retail landscape has changed very quickly with the consumer gaining more and more power. They want all their retail touch points to form a seamless experience so that they can research a product in store via smartphone and purchase at home via tablet or vice versa, with no break in their connection with the brand or retailer. eCommera's mobile solutions are constantly updated with the latest apps removing any headaches for the retailer to ensure a consistent service for the consumer."
Andrew McGregor, CEO at eCommera, said: "Omid brings a wealth of specialist experience to eCommera which will enable us to take our multi-channel offering forward and provide a fully-managed mobile application service that allows retailers to profit from the growing popularity of mobile shopping without having to deal with the complex and ever-changing demands of the mobile environment."
Rezvani, who holds an MBA from Imperial College, London, was previously head of Symbian's engineering function in the partner marketing team ensuring the company's 300 technology partners made best use of Symbian's OS.