mCommerce provider, MoPowered, has announced its full support of Independent Retailer Month, becoming a Gold level sponsor. MoPowered will be also be participating at the launch event on 1st July. MoPowered is keen to help independent merchants thrive through utilising the mobile channel, something which smaller businesses often wrongly assume to be out of their reach.
MoPowered is a managed mobile commerce (mCommerce) service that enables merchants to integrate onto a mobile retailing platform with minimal disruption to their everyday business. An extremely cost effective solution, MoPowered creates highly sophisticated mCommerce sites within weeks and charges predominantly through pay per purchase models.
Dominic Keen, CEO of MoPowered says: "We are eager to educate smaller retailers about mCommerce and this event is a key opportunity to do this. We estimate that 80% of UK merchants aren't currently on mobile. A recent study by Forrester estimated that by 2016, 14 million people will be making purchases via mobile handsets, we want to enable smaller retailers to take advantage of this rapidly growing channel."
He continued: "Figures show that retailers that don't have an mCommerce site are losing out on an additional 15% in online orders, therefore not having a mobile site equates to closing down your website for a day a week. We believe that all retailers should be able to take advantage of this channel."
Until now, mobile solutions have been viewed as complex, expensive and only attainable by the largest retailers. However, MoPowered makes this technology accessible to merchants of all sizes and it comes at a time when retailers need to diversify and open up more merchandising channels to stay competitive. MoPowered has a wealth of experience and expertise, gathered in part from its work to date with a variety of retailers. These include HMV, Waterstones, and Game through to smaller merchants such as up-market takeaway firm Deliverance, outdoors specialist BAM and, greeting cards vendor The Tickle Company.
Darren Tickle, Founder of The Tickle Company says about integrating onto an mCommerce platform: "MoPowered has enabled us to gain access to a whole new and exciting channel as easily as flipping a switch. It's the kind of easy and effective solution that I need as a small business owner."
Clare Rayner, The Retail Champion and UK Lead for Independent Retailer Month said "When working 1-2-1 with retailers on mentoring programmes I urge them to ensure they embrace mCommerce. Most shy away, fearful of costs and complexity. It's providers like MoPowered that dispel that myth and enable smaller retailers to compete on a level playing field with the national chains. Customers nowadays expect retailers, large and small, to offer them a multi-channel experience, so that they can browse in store and transact online (or on mobile) or browse online and transact in store. Those who don't have this capability will miss out, and when trading conditions are as tough as they are retailers cannot afford to miss any sales.
We're delighted to welcome MoPowered as a Gold Sponsor of Independent Retailer Month and we very much look forward to seeing many more smaller retailers taking advantage of the mobile opportunity as a result."