Retail Business Technology Expo is steaming ahead with a range of new initiatives which will ensure it meets is objective of being the must attend event for retailers across Europe for 2013.
This year's event, held at Earls Court in March was hailed an overwhelming success, attracting 6,165 visitors, a 46% increase on last year's event, and the rebook of exhibitors for 2013 is extremely strong, in addition to new exhibitors keen be part of Retail Business Technology Expo 2013. Cosima Wagner, Marketing & Communications, Wipro Retail, said, "Due to the maturity and attendance at the event it was hard to believe Retail Business Technology Expo was only in its second year. It offered a unique opportunity for retailers to see what's happening in the market alongside a well put together speaker programme. We are looking forward to next year!"
In a new development for 2013, Retail Business Technology Expo will dramatically increase its Cards and Payments focus. Nick Field, Event Director, Retail Business Technology Expo, said, "Following extensive research throughout the retail community, it has become evident that the vital area of cards and payments should be incorporated in a more inclusive way at Retail Business Technology Expo. As well as being of interest to the finance department, other stakeholders include operations, marketing, eCommerce, fraud and risk, store systems and of course the IT department making cards and payments of integral importance to the wider set of visitors to Retail Business Technology Expo. We also need to address the needs of many vendors specialising in payments that are increasingly offering solutions beyond pure payments, such as analytics and loyalty."
Cards and Payments Solutions will therefore become an integrated part of the show rather than restricted within a distinct zone at the event. A major Cards & Payments seminar theatre in a prominent position at the show entrance will host the Vendorcom Cards and Payments Conference, with a specifically tailored programme devoted on both days of the show to every aspect of this critical area for merchants /retailers. Retail Business Technology Expo is investing a great deal of resource into further strengthening this area working closely with Vendorcom and other payment bodies to ensure it delivers the very best experience for all involved in the retail cards and payments industry.
"Putting cards and payments centre stage at Retail Business Technology Expo reflects the true omnichannel nature of payments as an enabler of multichannel retailing. We're looking forward to a successful exhibition and conference as this new format brings innovative solutions and a wealth of authoritative information to a wider audience," said Paul Rodgers, Chairman, Vendorcom.
Another new initiative for 2013 is the UK Hosted Buyer Campaign. Following the success of the European Hosted Buyer Campaign, which was sponsored by NCR, key decision makers from the UK's leading retailers will be able to join their European peers in study tours, numerous networking events, and of course a VIP tour of the event. "Retail Business Technology Expo provided a good mix of vendor led presentations contrasted by frank retail business and IT leader panel discussions that enabled me to verify business/technology direction and test my assumptions on what is important to the end consumer," said Kevin Connolly, Senior Manager, IT Retail, Adidas Group.
Field continued, "With such an overwhelming desire to take part in Retail Business Technology Expo from our existing exhibitors and new participants, and the vast range of new features in the pipeline, combined with our outstanding educational content that we are working on, we are expecting Retail Business Technology Expo 2013 to be outstanding."