New online women's fashion store Atterley Road launches with Eurostop

This article is brought to you by Retail Technology Review: New online women's fashion store Atterley Road launches with Eurostop.

Atterley Road, a new online store that brings high street fashion and independent designers together, has chosen e-rmis, the retail management system from Eurostop, a provider of solutions to the fashion and footwear sector. Recently launched Atterley Road offer's customer's a hand-picked selection of women's clothing from 30 high street brands with mainstream boutique labels including Whistles, NW3, Hobbs and Jigsaw, and designers such as Malene Birger, Filippa K, Maison Scotch and American Vintage. With a wide range of suppliers and many different lines, the company will use Eurostop e-rmis for complete supply chain management of its merchandise.

According to Nicola Thompson, Commercial Director at Atterley Road; "Eurostop's system was the most competitively priced merchandising system that also offered us the most scope in functionality and flexibility. The management of stock according to product lines and hierarchies is exactly what we needed, as well as the comprehensive reporting.

"The Eurostop system will help us to manage our large number of product SKUs and suppliers and enables us to keep a close eye on the bottom line to meet our ambitious growth plans. With the sales data at our fingertips we have complete visibility over the business - which brands are selling, less successful lines - helping us to maximise our sales and opportunities."

Buyers and Merchandisers at Atterley Road will use e-rmis to place orders with suppliers, produce purchase orders and keep track of deliveries. Fully integrated with the web hosting and warehouse system, reports from e-rmis also enable the management team to drill down into data and analyse sales and profits by product lines, colours and seasonal stocks.

Phillip Moylan, Sales & Marketing Manager at Eurostop said, "For retailers it is not just a question of managing turnover of stock - maximising sales for profitability is vital. We have developed our solutions to assist retailers track, manage and report on sales data to help them make profitable business decisions. Atterley Road has a highly experienced management team who will benefit from the functionality in the Eurostop system".