Facebook store sales capture 22 per cent of SMB online Q2 revenue

This article is brought to you by Retail Technology Review: Facebook store sales capture 22 per cent of SMB online Q2 revenue.

Ecwid, Inc., maker of the second largest store-building application on Facebook, says its storefronts with both a website store and a Facebook store, on average secured over 22 per cent of their overall Q2 2012 online revenue from the Facebook store. This is up from 17 per cent in Q1.

In addition, the average Q2 revenue total for Facebook stores rose 38 per cent from Q1. The number of Facebook stores also increased by 26 percent in Q2 from the previous quarter.

These statistics were pulled from aggregate data based on the 180,000 Ecwid-powered web storefronts in 174 countries, 40,000 of which also have Facebook stores and most of which are small- to medium-sized businesses (SMBs).

Aggregate Data From Businesses Using Ecwid Store-Building Software

• Businesses with stores on both a website and on Facebook, secured 22.1 per cent of their overall Q2 2012 revenue from the Facebook store, an increase from 17.7  per cent in Q1 and 15  per cent for all of 2011.
• The average Q2 revenue of Facebook stores rose 38% from Q1.

"Despite highly-publicised big brand Facebook store withdrawals, our data shows that F-Commerce is growing for small and medium-sized businesses," says Ruslan Fazlyev, CEO and founder of Ecwid, Inc. "We're still in the early days of social commerce and since the rules of this game are still being written, it's important to pay attention to who's figuring it out first. Right now, that's the SMBs."