eCommera, provider of intelligent eCommerce trading solutions, has partnered with Brightcove, global provider of cloud content services, to provide brands and retailers with rich media content across a range of channels including online and mobile. This partnership reflects eCommera's commitment to provide its clients with best-of-breed services that enhance the cross-channel customer experience.
More and more brands and retailers are using video content for product demonstrations to complement their advertising campaigns and engage with customers, and in turn encourage them to stay on sites for longer. Through the partnership with Brightcove, eCommera is making it possible for brands and retailers to offer video as part of a seamless cross-channel shopping experience and deliver professional quality video to audiences on every screen with the Brightcove Video Cloud online video platform.
"Partnering with organisations like eCommera makes it easier for our brand and retail customers to drive conversions for their eCommerce initiatives through engaging, high quality video experiences integrated throughout the shopping experience," said Robert Raiola, Senior Marketing Director for EMEA at Brightcove.
Andrew McGregor, CEO of eCommera, said: "For brands, rich media can be a way of digitising the brand experience and using the channel to its fullest potential. However, there must always be a balance between usability and the online brand experience as customers' first priority is the facility to buy without hindrance. Brightcove's online video platform offers brands the means to continue their interaction with customers wherever and how ever they choose."