Jaeger, the contemporary British fashion and lifestyle brand, has launched a new online offering using eCommera, a pioneering provider of intelligent eCommerce trading solutions, to revamp its eCommerce and mCommerce channels using a scalable and flexible platform to drive its multichannel and international growth.
The five year contract will see Jaeger benefit from eCommera's full range of solutions, which the company has identified as the best way to build an attractive, competitive and customer-focused online presence in the quickest, most accurate way. Jaeger will use eCommera's eCommerce trading platform, mobile app and browser, and specialist retail practice consultancy.
In addition to this, Jaeger will use eCommera's online data analytics tool, Intelligent Trader, to optimise trading and take a holistic view of the brand's data, providing it with informed insight and actions that can be taken to optimise profitability and growth.
Stewart Binnie, CEO of Jaeger, says "The new online site provides us with a springboard for growth and international expansion. We have been impressed by eCommera's ability to further our business and investment plans, to help us capitalise on Christmas 2012's trading opportunities and to assist us to exploit overseas markets in 2013 and beyond."
eCommera have replaced Jaeger's previous eCommerce solution in the UK, EU and US markets and will develop further international transactional sites in 2013. The project was delivered on time to an aggressive timescale to be ready for Christmas trading.
Andrew McGregor, CEO at eCommera, said: "Jaeger has a clear business plan to utilise the ever growing multi-channel market, coupled with international expansion, and we look forward to working with them to achieve their goals. We are excited to have such a reknowned brand as an advocate for our vision for integrated, analytics-driven commerce."
The eCommera Commerce Platform being deployed at Jaeger has integrated a number of best-in-class, third-party products into the solution, including Datacash and Demandware.