Retalix launches Retalix 10 Customer & Marketing Suite

This article is brought to you by Retail Technology Review: Retalix launches Retalix 10 Customer & Marketing Suite.

Retalix, the provider of software and services to high volume, high complexity retailers, is expanding its Retalix 10 offering with the newly launched Retalix 10 Customer & Marketing Suite. Leveraging the Retalix 10 retail platform, the new Customer & Marketing Suite is tailored specifically to the needs of the retail industry and enables retailers to seamlessly manage customer-centric offers and marketing initiatives across a broad range of interaction channels and shopper touch points to ultimately deliver a true omni-channel experience.

Capitalising on Retalix's vast experience in loyalty and promotions, the suite adds robust loyalty and campaign management functionality to the Retalix 10 retail platform's powerful central management capabilities. Among its many benefits, the Retalix 10 Customer & Marketing Suite:

• Provides retailers with a holistic view of the customer
• Supports popular communication channels including social networks, dedicated portals, paper and digital coupons, emails, text messages, mobile marketing and location-based campaigns
• Allows launching of personalised promotions and one-to-one marketing messages

"I am very excited to announce the launch of this latest addition to the Retalix 10 family, which is a clear demonstration of Retalix's continued commitment to innovation, and to providing the best possible retail solutions," said Retalix CEO Shuky Sheffer. "Retalix 10 Customer & Marketing Suite is an enhanced evolution of our successful Loyalty & Promotion solution offering. It is backed by the very same architecture powering our Retail Future Ready® Retalix 10 Store & Sales Channels Suite, adding a customer-centric layer to enable a total experience that extends customer interaction beyond the store and the act of shopping throughout every possible phase – before, during and after the shopping cycle."