This article is brought to you by Retail Technology Review: ShopperTrak launches enhanced, web-based reporting portal.
An enhanced reporting portal newly-launched by ShopperTrak, the counter and analyser of retail foot traffic, now makes it easy for retailers to find answers quickly to their most pressing questions regarding marketing and operations.
ShopperTrak's enhanced web-based portal simplifies data management by providing users with rapid access to critical insights that can be tailored to each manager's needs. The portal features a sleek, intuitive design and showcases store performance metrics – including conversion rates, STAR (shopper-to-associate ratio) and Power Hours™ – to identify improvement opportunities. Customers combine benchmark retail traffic data and analytics with information from their workforce management and POS solutions to gather a more comprehensive picture of their retail operation.
"We now make it even easier for retailers to run their stores efficiently and profitably by giving them the information they need, when they need it," said ShopperTrak Chief Marketing Officer Edward Marcheselli. "Our customers come to us with specific questions that vary based on their roles. The new portal will help a marketing executive find insights based on store foot traffic changes resulting from a promotional campaign. An operations manager will be able to quickly identify the top- and bottom-performing stores in the region. All of our customers can zero in quickly on those insights most critical to improving their business bottom lines."
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