Cath Kidston mounts integrated customer approach in time for peak trading

Cath Kidston, the vintage inspired accessories, homeware and fashionbrand, has further strengthened its multi-channel solution from Maginus, to deliver a great customer shopping experience across all their sales channels.

Maginus' solution provides Cath Kidston with a joined up approach to their customers, through online, as well as other touch points such as multi-channel gift vouchers and collection from the store. This project was designed to make the journey for customers easier in the lead up to Christmas, but also put in place a more streamlined approach in dealing with returned product.

Amy Bastow, eCommerce Director at Cath Kidston, was delighted with the result of Maginus' solution, saying, "Maginus has exceeded expectations and helped us to deliver our key objective, which was to improve our customer proposition and deliver an improved integration between the in-store point of sale solution, and the Maginus ERP & eCommerce solution."

This multi-channel solution was put in place before the festive period to provide customers with an even better shopping experience.  This included ordering online and collecting in-store, making it more convenient for the customer, as well as multi-channel gift vouchers that can be purchased online, by phone or in- store and redeemed through any channel.

Bastow continues, "The reaction to the project has been incredibly positive – from both customers and store staff. These significant changes to the customer proposition have made a real difference for us through peak trading."

Russell Dorset, Sales and Marketing Director at Maginus, says, "Our customers are always looking for ways to improve their own customers experience as they interact across the different sales channels. The flexibility of our multi-channel solutions has allowed Cath Kidston to deliver improved customer service across its different channels. This project has helped Cath Kidston deliver positive results in the festive season and we are confident that it will continue to do so."

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