Sole|Trader catches customer orders in-store with online ordering

High street shoe retailer Sole|Trader has introduced iPads into all of its UK stores with a private WiFi network from Vodat International, the communications solution provider to the retail industry. The new system enables Sole|Trader to securely process transactions through the store checkout as well as online, thus giving customers immediate access to both in-store and online stock.

Supplied by Vodat, the Meraki WiFi network connects the in-store iPads to Twinmar's network which in turn enables secure payment transactions as customer card data doesn't touch public WiFi. The private wireless network communicates with the server to process transactions at any point within a store; without the solution from Vodat, this would not be possible.

David Bordon, IT Director at Sole|Trader believes that Vodat International offers an unrivalled service: "The communication that has been enabled through Vodat's system is very robust and gives us much flexibility within our business. The benefits we have seen by being able to trade securely online are remarkable. Our revenue has increased as has overall reliability and performance of the service that Vodat provides."

He continued: "Aside from their competitive prices, I also chose Vodat as our supplier because of the many people who work there who have a background in retail. In the future we would like to expand the IP Telephony system into all our locations – we currently have it installed at our head office but I would like to expand on it for the robust communication and cost effectiveness that Vodat can offer."

Paul Leybourne, Head of Sales at Vodat International, said, "We are continuing to see a big interest from retailers installing our WiFi solution in store, with retailers reporting an increase in sales generated by the facility for in store customers to be able to browse the web using the in store iPads or personal mobiles. The Meraki WiFi provided by Vodat is PCI compliant, which gives retailers that additional security should they want to use it to connect mobile payment devices. The solution also provides additional security so that corporate and guest traffic is kept separate. Sole|Trader is a valued customer of Vodat and we hope to continue to work with them to improve their internal communications."

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