The Insider's Guide to Ecommerce

A book titled The Insider's Guide to Ecommerce by SellerDeck chairman, Chris Barling has been publiches. Aimed at small- and medium-sized businesses, it offers 440 business insights for ambitious online retailers and is a "must read" for anyone looking to build a web store.

The Insider's Guide to Ecommerce is a 196-page compendium of ecommerce knowhow and the product of Chris Barling's 16 years' experience in supplying online stores to SMEs in the UK and beyond.

With 440 specific pieces of advice presented in 9 sections and 33 sub-sections, The Insider's Guide to Ecommerce touches upon almost every aspect of online selling, from how to generate traffic and sell products to managing fraud and processing orders efficiently.

Presented in a 'top tips' format, each nugget of information is numbered and presented independently, making it an easy book to consult as and when required.

"This is an indispensable guide for anyone considering starting a business online," says Dan Matthews, editor of "It's easy to dip in and out, and is a great reference to help you get going."

Rachel Miller, editor of Marketing Donut adds, "A comprehensive road map for anyone selling online; full of practical advice that will help launch a new ecommerce business or transform the fortunes of an existing one. A must-read."


The paperback edition of The Insider's Guide to Ecommerce (ISBN: 978-0-9575319-0-1) costs £12.99 and is available for purchase online at A Kindle version (ISBN: 978-0-9575319-1-8) will be available soon in the Kindle Store on Amazon for £6.49.

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