eCommera, provider of Decision-Intelligent Commerce solutions, has announced the acquisition of OrderDynamics, the Canadian Order Management System (OMS) and commerce platform for multi-channel retail. Terms of the acquisition were not disclosed.
eCommera is one of the fastest growing providers of cloud-based commerce software and solutions globally. This acquisition adds a leading cloud-based order management product to the eCommera portfolio, enhancing the company's existing client offerings of an omni-channel, end-to-end commerce platform, DynamicCommerce and first-of-its-kind decision intelligence analytics solution, DynamicAction.
"Retailers are investing in omni-channel commerce as they recognize that it is the key strategy for growth. In order for today's global retailers to be successful, they require not only a powerful commerce platform, and decision analytics, but also integrated customer order management across multiple online and offline channels," said Andrew McGregor, co-founder and CEO, eCommera. "Together with OrderDynamics, we see a significant global opportunity in this underserved OMS market."
The growing importance of OMS is recognised by industry analysts. "Tomorrow's orders will be sourced from a wide variety of locations that include not only the fulfillment center but also drop-ship vendors, distributors, stores, and third-party logistics providers that may either regionally stage high-demand products or support seasonal inventory volumes — or both," stated a report by Forrester Research, Inc.. "Order management capabilities are critical to driving a high-quality consumer experience." 1
OrderDynamics is a cloud OMS and commerce platform serving more than 30 multi-channel retailers in North and Central America. The OrderDynamics OMS is uniquely designed for retailers supporting their move to omni-channel through a modular toolset running in their retail stores and across all digital channels. The system features include in-store pickup, endless aisle, distributed fulfilment, and single view of the customer and inventory across all channels.
"We are excited to be joining the eCommera family and helping our combined clients become a part of the omni-channel revolution in retail," said Michael Benadiba, CEO, OrderDynamics. "eCommera is respected throughout the world as a leader in cloud based commerce solutions. Their experience and investment will extend the global reach of our OMS software and accelerate growth in our existing markets. As retailers cease to recognize geographic boundaries as roadblocks to their business advancement, our combined organization is better positioned than ever to aid clients' strategic and rapid international growth."
The combined businesses will serve 70 brands and retailers across the globe through their offices in London, Toronto, San Francisco, Dallas, Paris, Sofia (Bulgaria) and Pune, Vadadora (India). OrderDynamics will operate as a wholly owned subsidiary of eCommera and will continue to operate as OrderDynamics and be led by its current management team.
1"The Forrester Wave: B2C Commerce suites, Q3 2012", Forrester Research, September, 2012