ShopperTrak, the counter and analyser of retail foot traffic, has announced the acquisition of RapidBlue Solutions Oy, the European provider of retail data and analytics.
Based in Helsinki, RapidBlue uses radio frequency technology to collect shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.
"ShopperTrak counts more shoppers and analyzes more data for more retail stores and malls than any company in the world," said Christopher Ainsley, CEO of ShopperTrak. "RapidBlue's ability to collect anonymized data based on shopper movement inside stores increases the value of our portfolio of industry-leading products and services. Combined with our recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics.
"This acquisition expands our offerings and allows us to provide retailers and mall owners with unprecedented access to the vital shopper insights that drive their businesses."
In addition to rounding out ShopperTrak's full-spectrum value proposition with continued development of interior counting solutions, the acquisition of RapidBlue provides ShopperTrak with a European research and development center that can customize its applications for Europe and the Middle East. ShopperTrak will fully integrate RapidBlue's technology into its brand. The office in Helsinki will also provide a base for sales and support for Russia and Eastern Europe.
"Integrating with ShopperTrak will provide our customers with greater functionality and quality of service," said RapidBlue CEO Gavin Weigh. "Retailers and mall managers will benefit from ShopperTrak's comprehensive suite of technology and services designed to continuously improve both customer experience and their own businesses."