Luxury brand Vertu selects BrightSign players for global in-store signage network

This article is brought to you by Retail Technology Review: Luxury brand Vertu selects BrightSign players for global in-store signage network.

BrightSign, LLC has announced that Vertu, provider of luxury mobile phones, has opted to use its players in its global network of boutiques and concessions.

With flagship stores in London, Paris, Milan, Singapore, Hong Kong, New York and Las Vegas, Vertu's phones are now sold in over 500 stores, including over 70 Vertu boutiques, in 66 countries. Vertu unveiled a new store concept for its boutiques in 2010, which included various designs of digital signage screens, some of these are known internally as blades.  Some designs are able to twist and rotate, displaying either individual images or content synchronised across the array – the whole presenting a very contemporary concept. Vertu concessions within larger stores are equipped with single screens presenting similar content.

Following an extensive trial of available player options, Vertu selected BrightSign solid-state players on the basis of their unparalleled reliability and low power consumption. During the trial, the ability of BrightSign players to run content straight out of the box, and to continue playback for weeks on end without failure impressed the Vertu team greatly. Further factors were the very low power consumption, low acquisition cost, small size and stellar playback quality. Content is managed using the BrightAuthor software package. Vertu is also using the BrightSign players to playback holograms, adding a hologram-processing unit between the player and the hologram apparatus.