Varlink announces two senior appointments

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Varlink, the York-based specialist IT distributor, has announced two senior appointments.

Michelle Spencer is promoted to the newly created position of Head of Sales for the combined Varlink & EPoS Distributor Sales function. Michelle joined Varlink as Business Development Manager in 2009 and has been responsible for establishing EPoS Distributor as a significant supplier of Posiflex, PartnerTech, Bixolon and Orient products to Retail System providers in the UK.

Emma Phillips is promoted to the position of Marketing & Alliances Manager for Varlink and EPoS Distributor. Joining Varlink in 2010 as Brand Marketing Executive for Zebra printers Emma has recently devised and introduced Varlink's Alliance Programme which enables IT Resellers to gain access to products and service, which are outside Varlink's product range, to complement and enrich their core solutions.

Mike Pullon, CEO of Varlink, commented "We are delighted to have been able to make these senior appointments by promoting from within. Michelle will be working closely with the board to ensure that Varlink retains its reputation as a successful distributor that exceeds the expectations of customers and suppliers. Her drive and tenacity has been instrumental in establishing EPoS Distributor in the channel and I am sure that she will reinforce Varlink's position as a distributor of choice for rugged mobile computers and barcode hardware.

Emma, who joins our management team, will lead the Varlink and EPoS Distributor marketing teams in working along-side our suppliers and customers to create mutual opportunities.  The product, technology, application and channel knowledge and experience that Emma brings to the role will ensure that we continue to provide a range of valuable marketing services to both our customers and suppliers."