Sur La Table deploys eCommera DynamicAction solution to advance omni-channel retail strategy

eCommera has announced an agreement with retail chain Sur La Table, the destination for those with a passion for cooking and a love for food. By offering timely analysis of marketing, merchandising and inventory data, eCommera's DynamicAction SaaS solution will offer Sur La Table actionable insights and recommended business changes to improve omni-channel performance.

DynamicAction collects, integrates and analyses thousands of data sources - ranging from third-party media analytics and attribution data to a retailer's own inventory systems and ecommerce platform data – and performs the critical role of offering a single view of profit optimisation to retailers across their entire business.

"We have passionate customers who use our site to research prior to purchasing in-store, to curate and share product collections, as well as for ultimately purchasing," said Kevin Ertell, vice president of eCommerce for Sur La Table.  "The more clearly we can view our website, social media and offline channels as a holistic customer experience, the more we will understand how to inspire their passions, aid their purchase processes and create seamless brand interactions."

The insights and recommendations Sur La Table receives will be ranked by factors such as profitability impact, media waste, product availability and customer purchase history to allow for a single view of profit and therefore effective business decisions across the organisation. Each action that could be taken to increase profitability is ranked by the "size of the prize" to the organisation and can be initiated and tracked within one click.

"The world of multi-channel retailing has drastically changed, and to succeed, retailers must have alignment, transparency and an overarching focus not just on revenue, but on profitability across the organisation," said John Squire, president of eCommera Inc. "Our DynamicAction Decision Intelligent Commerce solution offers this single view of profit, detailed actions and daily recommendations to make omni-channel retail success practical and profitable for forward-thinking brands like Sur La Table."

Sur La Table joins a growing list of forward-thinking brands that are adopting a decision intelligence approach to omni-channel commerce, including Brooks Brothers, T.M. Lewin, Jaeger and Matches Fashion.

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