SciVisum offers new service to report on iPad and Android tablet usage

This article is brought to you by Retail Technology Review: SciVisum offers new service to report on iPad and Android tablet usage.

Ecommerce organisations wanting to attract high spending tablet users can now use SciVisum's new user journey monitoring service to see how Apple's iPads and Android tablets perform across their websites 24/7 and also how that performance differs.

Many eCommerce organisations have no way of knowing how different tablets are performing or what sales they may be losing. Ecommerce websites and mobile apps are built on a range of different technologies and these are accessed by tablets that use different browsers with different JavaScript engines inside.  A webpage can load fast on an Android but slow on an iPad, or vice versa.

Deri Jones, CEO of SciVisum says, "Sales via tablets, particularly iPads, are growing fast but many eCommerce operations are only now starting to acknowledge that they need to cater for the specific technologies being used.  They know shopping journeys need to be fast and glitch free, and they know iPads and Android tablets operate differently but until now, most have been ignorant as to what sales they were risking.

Deri adds, "Software developers have been flying blind too. It's hard for developers to know what speed difference even a small JavaScript change to a website can make. So every new update or release they issue presents a considerable risk – but it doesn't have to be that way."

Marketers can also benefit from SciVisum's new service. As they start to run specific campaigns targeting tablet user, SciVisum's monitoring services will provide valuable insights into how users of different devices behave, how their websites cope with the different tablets and the resulting outcomes for their brands.