Ecommerce organisations wanting to attract high spending tablet users can now use SciVisum's new user journey monitoring service to see how Apple's iPads and Android tablets perform across their websites 24/7 and also how that performance differs.
Deri Jones, CEO of SciVisum says, "Sales via tablets, particularly iPads, are growing fast but many eCommerce operations are only now starting to acknowledge that they need to cater for the specific technologies being used. They know shopping journeys need to be fast and glitch free, and they know iPads and Android tablets operate differently but until now, most have been ignorant as to what sales they were risking.
Marketers can also benefit from SciVisum's new service. As they start to run specific campaigns targeting tablet user, SciVisum's monitoring services will provide valuable insights into how users of different devices behave, how their websites cope with the different tablets and the resulting outcomes for their brands.