LED screen specialist ADI is targeting growth within the retail sector with the launch of new high resolution products aimed specifically at the market, along with the expansion of its sales team.
The new products are ideal for highly ambient retail environments, close viewing distances and the broadcast of detailed, HD content; allowing retailers to engage with shoppers through fully integrated digital strategies and ultimately drive sales in a competitive market.
ADI has also recruited James McIntyre as Business Development Manager with a view to expanding the brand's portfolio across the retail sector. James brings a wealth of experience from the retail, experiential and advertising industries, having worked for global companies including JC Decaux.
As retailers look to create destination stores as an integral part of the multichannel experience, LED has a powerful role to play as a dynamic, flexible platform to drive footfall, promote a wide and varied in-store offering and influence customer purchasing decisions.
ADI have developed a range of high resolution products specifically for the challenging retail environment. The high resolution SMD screens are available in 3mm, 2.5mm or 1.9mm pixel pitches, delivering incredible impact and standout in the crowded high street and shopping centre environment. A modular design enables them to be built to virtually any size and shape required, whilst ADI are able to provide an end-to-end service that also encompasses creative production, content delivery and support and maintenance.
James comments, "As successful innovators in LED technology ADI understand the impact that bespoke screen and digital signage solutions can have within the retail environment. With fresh, unique content and strategic positioning we're able to provide a dynamic channel for brand communications and shaping positive store experiences."
As part of complete integrated solutions that incorporate design, manufacture, installation and service and maintenance, ADI have created LED screen solutions at some of the largest retail destinations in the UK including the Bluewater and Bullring shopping centres, and for brands including ODEON and Sports Direct.com. ADI also offer expertise in content creation and delivery through their in-house Production team and operation of their Live Venue fibre optic platform, which connects screen networks across the UK and offers real-time programming.