NetSuite Inc., provider of cloud -based financials /ERP and omnichannel commerce software suites, has announced that RST Brands, a manufacturer of home lifestyle décor and furnishings, and Christian Art Gifts, a distributor of Christian and inspirational gifts, are accelerating time to market with rapid SuiteCommerce implementations to support their omnichannel strategies to deliver a superior online shopping experience to both its B2B and B2C customers. RST Brands and Christian Art Gifts are among a growing number of businesses to capitalise on the flexibility and superior features SuiteCommerce offers to deliver a B2C-like shopping experience to dramatically improve customer engagement while streamlining internal efficiencies with NetSuite's single, unified cloud business management suite.
Winner of the 2014 CODiE Award for Best Commerce Solution from the Software & Information Industry Association (SIIA), and named a "Leader" by the research and analyst firm IDC in the IDC MarketScape: Worldwide Digital Commerce Applications 2014 Vendor Assessment (doc #249597, June 2014) , NetSuite SuiteCommerce is an end-to-end ecommerce solution that gives both B2B and B2C merchants the ability to deliver more personalised experiences, increase sales and improve customer satisfaction at every interaction while streamlining operations, reducing cost and complexity, and fueling growth. SuiteCommerce enables organisations to transform commerce with a single cloud platform that seamlessly connects every step of the business — ecommerce, point of sale (POS), order management , merchandising, marketing, inventory, financials and customer service.
By moving to SuiteCommerce, businesses are gaining:
Flexibility for multiple business models. Run multiple B2B and/or B2C sites from a single SuiteCommerce implementation and rapidly expand with geo- and brand-specific websites while utilising the same back-end product catalog and operational systems, including CRM, order management and ERP.
Customer self-service capabilities. SuiteCommerce enables B2B merchants to deliver robust self-service My Account capabilities to wholesale customers, including account history, order status, payments and returns, and purchasing approvals.
Engaging online experiences. Pixel-perfect design capabilities and unlimited layout control enables designers to create any customer experience. Faceted search and navigation enables users to find what they are looking for faster, while one-page checkout, dynamic merchandising, advanced imagery and other features help drive increased conversion, time on site and average order value.
Mobile Optimisation. Responsive design capabilities enable organisations to deliver a site that adapts automatically to whatever device accesses it, including tablets and smartphones.
Single customer view. NetSuite enables merchants to capture interactions and transactions across online, call center and in-store into a single customer record to improve sales and service, provide personalised brand experiences and support target marketing.
Christian Art Gifts and RST Brands are among the many companies accelerating ecommerce opportunities with SuiteCommerce:
Christian Art Gifts (www.christianartgifts.com), launched on SuiteCommerce in February 2014, after a three month implementation that included a transition to NetSuite from a custom-built website and a Microsoft Dynamics GP (Great Plains) ERP system. Shortly after going live, the Bloomingdale, Ill.-based company saw a five-fold increase in overall traffic and online orders, with significant improvements in such metrics as time on site, average order value and page views per session. The move has given Christian Art Gifts a single, integrated platform to run its business, eliminating the tedious data management required in its previous disparate environment. Christian Art Gifts' 4,000 B2B retail customers that include Barnes & Noble, Books-A-Million and thousands of other smaller shops, now have an online shopping experience that is on par with leading B2C ecommerce sites with new and robust self-service account management capabilities to view orders, access invoices and manage payments, helping to drive B2B business from email and phone orders to more efficient ecommerce. At the same time, the company can better engage with B2C customers with mobile optimisation, faceted search, and one-page checkout.
"We've had great response from both business and consumer customers to our site," said Heinrich Johnsen, Owner, Christian Art Gifts. "We're taking a B2C approach with our B2B customers with responsive design, faceted search and the whole content delivery system. The My Account capabilities and integration with the pricing rules we have in NetSuite have been very valuable in our B2B channel."
RST Brands . Building on the success the company has achieved using NetSuite for its core B2B business of supplying home and lifestyle décor products to more than 40 leading retailers such as Home Depot, Costco, Amazon, Sears and Overstock.com, RST Brands re-launched two direct-to-consumer websites, www.rstbrands.com and www.flowwall.com , on NetSuite SuiteCommerce to continue to grow its B2C business. From start to finish, the implementation for the two branded sites took just three months to complete. Since going live in December 2013, RST Brands has seen increases in key metrics, including higher conversion and time on site with a decrease in cart abandonment rate and single-page bounces, especially among a growing number of smartphone and tablet users. Using NetSuite as an integrated end-to-end solution for financials, manufacturing, inventory and order management, CRM and ecommerce, RST Brands grew its revenue three-fold between 2011 and 2013. The company's innovative approach in expanding its direct-to-consumer business with SuiteCommerce takes advantage of NetSuite flexibility for running a complex multi-channel business.
"SuiteCommerce has opened up the door for us to be able to deliver the experiences our customers have come to expect when shopping online," said Matt Grimm, RST Brands Director of Ecommerce. "We have definitely seen an increase in mobile engagement. Site speed is faster, the search is easier to navigate, especially faceted search, so customers can filter results and quickly find what they want."
Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.