Centiro to help UK retailers raise the bar for delivery management and customer experience

This article is brought to you by Retail Technology Review: Centiro to help UK retailers raise the bar for delivery management and customer experience.

Centiro, the provider of cloud-based delivery management solutions, has launched to the UK retail market. Centiro is already successfully working with a number of retailers internationally, and this marks the company's first incursion into the UK as it aims to help retailers offer an enhanced and more personalised delivery experience to their customers.

"The growth of online retail in the UK shows no signs of slowing down, which in turn is putting pressure on retailers' delivery and reverse logistics capabilities. Today's customer is dictating how and when they would like to receive goods as well as how they would like to return them," said Niklas Hedin, CEO of Centiro. "In order to meet this demand many retailers are expanding their carrier networks. However, this is resulting in them losing control of the brand experience, as last mile-interactions are owned by the carriers they use; for example, customers are often re-directed to a carrier's website for tracking information. Our delivery management platform will enable UK retailers to regain control of their delivery networks and provide their customers with a full-circle brand experience."

Centiro provides retailers with greater control and visibility when it comes to managing their delivery network. The company's cloud-based platform enables retailers to quickly and easily on-board new carriers and expand into new markets, whilst at the same time giving them consistent visibility and control over performance and cost. This will enable UK retailers to better tailor their delivery services to customer needs and fulfil order promises. Furthermore, by white-labelling Centiro, retailers will be able to provide customers with tracking and delivery status information all under their own branding.

"Omni-channel retailing is adding new layers of complexity to retailers' logistic networks. In the past they were able to optimise their networks based on product volume and a handful of fairly static destinations. Now they must contend with shipping a wider variety of goods to an infinite number of locations with high precision. This is raising the bar when it comes to delivery management excellence, as retailers associated with a poor delivery experience are risking long-term damage to their brand as consumers will shop elsewhere. Considering the growth and maturity of online retail in the UK, this is an ideal time for us to bring our solutions to the market," added Niklas Hedin.