British Christmas Jumpers spreads festive cheer alongside global retailers

iZettle, provider of mobile payments services and apps, has named British Christmas Jumpers, a family-run knitwear business from Leicestershire, as the winner of its 12 Hour Store competition.

Hundreds of small businesses from across the UK applied to iZettle's 12 Hour Store competition, which closed at midnight on Thursday 23rd October 2014.

iZettle's expert judging panel named British Christmas Jumpers as the winner early on Friday 24th October 2014 and iZettle is organising for its stock to be shipped to the store so the company can successfully trade on Saturday 1stNovember.

The panel felt that British Christmas Jumpers embodied the spirit of the campaign and provided the best entry.

On the winner of the competition, Sir Charles Dunstone, investor in iZettle and founder of Carphone Warehouse, says: "The response to iZettle's 12 Hour Store competition has been phenomenal. It was tough to choose a winner but we felt British Christmas Jumpers fitted the concept that 'big businesses start small' well and the video entry they submitted was engaging and quite frankly, a cut above the rest."

The competition was part of iZettle's wider 12 Hour Store campaign, which sees iZettle empower six small businesses to think like global retailers and trade from one of the busiest shopping districts in the world, central London. See a snapshot of the other five small businesses taking part here:

Bhavik Master, director of British Christmas Jumpers, comments: "We are a small family run business from the midlands. Currently we have a limited marketing reach due to our size. iZettle has now just give us the opportunity to step this up several levels and to showcase our British made jumpers to an international audience in a city that is renowned for shopping. We are hugely grateful for this opportunity and it has inspired our entire team and everybody who is supporting us with this years campaign."

"We are extremely excited and can't wait for next Saturday the 1st November 2014. It is like Christmas has come early for us."

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