Citizen launches new low cost, high spec label printer

The newest tabletop label printer from Citizen Systems Europe is claimed to fulfil the market's desire for a compact product that is big on output, accuracy and longevity yet low in cost, fuss and issues. Easy to operate, the CL-E720 is built to withstand the specific conditions of the typical logistics, warehouse, factory or retail setting. It offers an impressive amount of features and options, usually reserved for higher end, more expensive models.

In terms of size and accessibility, the CL-E720 slides into a surprisingly small space and opens up from the front for easy ribbon changes and adjustments, leaving more room for other, essential equipment.

The multilingual LCD display is backlit and the viewing panel can be adjusted so information on printer status and ribbon life can be seen and reacted to in all conditions and lighting levels.

A key feature of the Citizen CL-E720 is the Hi-Lift Active Ribbon Control & Positioning (ARCP) mechanism, offering the user a trouble-free experience where high-quality output is achieved with every print run. The 360mm x 74mm ribbon fits on easy-loading ribbon holders and retains its tension from start to finish, so print quality and positioning is of the highest and most precise standard. Smart engineering features also include adjustable ribbon tension settings and ink in or ink out automatic selection. All of which offer the user a hassle-free experience where accurate, high-quality output is achieved with every print run.

With print speeds up to 8 ips, 200mm/s in Direct Thermal, up to 6 ips,150mm/s in Thermal Transfer, and a resolution of 203 dpi (8 dots/mm), the Citizen CL-E720 bridges a gap in the existing product range while offering a more capable label printer to the market.

This printer is well served in terms of connectivity and power efficiency. LAN and USB comes as standard, with wireless options also available. As standard, LinkServer allows the user to remotely monitor the printer's status via a web browser. With an 'admin' or 'operator' login, users can manage and adjust settings, while customised access levels can be set up for different users. The Citizen CL-E720 is one of the most energy efficient label printers available thanks to the integrated Energy Star® power supply which provides a super-low standby power consumption. This meets the market's demand for products that manage power usage more intelligently and economically.

"Designed to meet the specific printing requirements and to survive harsh environments such as goods depots or a factory we are delighted to launch the CL-E720." Comments Jӧrk Schüßler, European Marketing Manager for Citizen Systems Europe.

"We anticipated that there was a need for a tabletop label printer that could fit into a small space but perform a big role for a business. It needed to be hard-wearing, long-lasting and simple to operate with minimal user training involved. This latest model is all of that, and crucially produces precise, clear labels."

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