OnePiece, the global leisurewear brand best known for its OnePiece Jumpsuit, has chosen Intelligent Optimisations (IO) and its True Prospecting solution to help acquire new customers.
OnePiece's mindset is 'Amazing can only be achieved by breaking boundaries. Nothing truly great ever came out of following the rules.' And with this in mind it needed a solution that would do just that, break boundaries and put them in front of customers they hadn't previously targeted, leading them to IO.
IO has provided OnePiece with a new way to add scale to an already full performance media plan. While channels like retargeting and paid search convert existing demand, and advertorials and affiliates deliver incremental scales at a limited reach, IO's use of machine learning will help OnePiece to discover a wider audience of new customers while delivering direct sales. To ensure that they are only driving incremental sales from new audiences, IO and OnePiece have even excluded existing site visitors from the campaign altogether. IO's True Prospecting is able to reach new audiences cost effectively by learning across dozens of data variables what works and what doesn't, and optimising spend accordingly.
Casper Roalsvig Vasbotten, Digital Marketing Director, OnePiece, commented, "Our main objective behind the engagement was to increase revenues and uplift conversion. IO showed us a new way of doing this and their true prospecting and machine learning approach impressed us. We chose to work with IO because like us, they are innovative, different and bring a new approach to a traditional market. It wasn't something I had seen before and at OnePiece we are always keen to embrace new, forward thinking technologies.
"By working with IO and using the true prospecting approach we are able to acquire new customers that haven't previously visited our site. It also enables us to reach out into new audiences that we may not have targeted using other methods."
OnePiece is still in the early stages of its engagement with IO but has already seen a significant uplift in revenues and click through rates (CTRs). The effects of machine learning can be seen in the way that CTR has risen by 1250% during the first nine weeks of the campaign and this number continues to grow. Meanwhile the ROI target of 300% has been hit a month early.
Roalsvig Vasbotten continues, "The campaign is already going very well and we have seen an ROI of over 300% from new customers. The main benefit for us is the ability to acquire customers outside of our existing customer base and there is no doubt that this is what IO is providing. On top of this, they are a great team and have a lot of knowledge to share. I am thoroughly enjoying working with them."