Cegid launches new omnichannel retail management solution at RBTE to meet the needs of the ‘connected consumer’

This article is brought to you by Retail Technology Review: Cegid launches new omnichannel retail management solution at RBTE to meet the needs of the ‘connected consumer’.

Cegid, the enterprise and vertical solutions provider whose retail clients include L'Occitane, Ted Baker and GANT, is launching a new "connected retail solution that's fully integrated for omnichannel retailing" at RBTE in March 2015. The new solution, Yourcegid Retail Y2, has been developed specifically for retailers looking for heightened levels of service as customers and staff increasingly use tablets and smartphones.

"The consumer has changed. Now more connected, mobile, informed and omnipresent, the traditional methods of commerce and the path that retailers must take have altered," said Sylvain Jauze, Director of International Operations at Cegid. "Yourcegid Retail Y2 was designed with these changes in mind to help retailers manage every aspect of their retail chain, whatever the channel or location."

The company has developed a new mobile clienteling application for retailers running on Windows 8 Modern UI, in association with Microsoft. Other optional, add-on modules to the integrated Y2 suite include special business intelligence and international applications.

"Store associates' roles are changing," added Jauze. "Customers want more from their stores: a more personalised shopping experience, and better advice from store associates that's consistent across all channels or touch points."

The Yourcegid Retail Mobile Clienteling application has proved to be extremely popular, allowing staff to check stock availability on tablets, do product demos and organise deliveries, as well as provide advanced reporting and statistics. The clienteling solution also fosters a new type of relationship between sales associates and consumers, with increased visibility on a customer's shopping journey across web and store.

With over a thousand customers throughout the world, Cegid now provides retail software geared towards each region in 75 countries, meeting local language, taxation and government certification requirements.

"There aren't many software providers with the breadth of knowledge of different countries we have," said Jauze. "And while many tout multi-channel capabilities, most are just add-ons, rather than the truly integrated omnichannel platform we provide."

Cegid's new Yourcegid Retail Y2 product features a refreshed user interface with a more modern and streamlined look and feel. The business intelligence module brings with it a lot more reporting capabilities, with over twenty analytical tools and key indicators that can be tailored to suit different users – for instance, more of a global view of sales for senior executives; or more number crunching detail on inventory for retail managers or business analysts.

Thanks to more open software, the new business intelligence module can be implemented in just a few days, as opposed to typically several months with many rival offers.

Cegid will also be showing some of the latest trends in retail technology on stand number 550, in association with partners like Tagsys and UK reseller Retail IT. These include a number of mobile devices and RFID scanners to help with customer loyalty, inventory, "click and collect" and returns.

In addition, Cegid will be speaking during the conference sessions, at 1.50pm on Tuesday 10th March. The session will provide retailers with practical advice on how to successfully execute their international expansion strategy and how to offer a true omnichannel shopping experience on a global scale.

The Yourcegid Retail Y2 suite can be implemented either as a cloud-based or on-premise solution. Furla, the Italian fashion brand, is one of the first to adopt the solution.