AffiliateTraction and Ve Interactive announce strategic partnership

This article is brought to you by Retail Technology Review: AffiliateTraction and Ve Interactive announce strategic partnership.

International affiliate marketing agency, AffiliateTraction, has entered into a strategic partnership with global eCommerce conversion company, Ve Interactive, to provide AffiliateTraction clients with Ve's award winning software in an effort to boost online conversions and revenue while reducing costs in the affiliate channel. In return, Ve will gain access to the world's largest base of retail merchants in the affiliate space, including tier one international brands serviced by AffiliateTraction. By utilizing VeApps, AffiliateTraction clients will be able to easily implement solutions that optimize shopping cart abandonment re-engagement and display ad retargeting while providing valuable performance analytics.

Ve Interactive currently cites that approximately 75% of consumers abandon their purchases while in the shopping cart process. According to Greg Shepard, CEO of AffiliateTraction, re-capturing these lost sales has always been a focus for AffiliateTraction, and Ve's technology was the obvious choice for improving AffiliateTraction's service proposition since it has been shown to create significant revenue lifts for key merchants.

"This is a tremendous added value to our clients," stated Shepard. "The numbers we're seeing from this technology are anything but modest. We are extremely excited to work with Ve, not just so we can offer this solution to our clients, but also because we are integrating the analytics into our own dashboard for easy viewing and analysis."

AffiliateTraction and Ve Interactive have been working closely to enable clients to quickly implement VeApps while retaining the ability to view all affiliate channel statistics in a single interface pioneered by AffiliateTraction. This work is complemented by extensive cross training between the two companies in order to provide clients with accurate analysis and informed strategic expertise. Stephen Polinsky, COO of Ve North America said that while the data alone offers strategic insights, the AffiliateTraction team provides added value with their deep industry expertise, analytical capabilities, and competence to form an appropriate plan for optimal performance.

Stephen Polinsky, COO of Ve North America, said, "We are thrilled to work with AffiliateTraction since they are the leading affiliate agency to Internet retailers. Together, we can improve online performance, increase conversions and create significant revenue opportunities for AffiliateTraction clients."