El Corte Ingles, the largest retail store chain in Spain, selected Daktronics of Brookings, South Dakota, to provide the largest video display in Spain – and one of the largest video displays in all of Europe – measuring 194 square metres and wrapping around the building façade, at their Callao location in Madrid. A second display, measuring 137 square metres, will be installed in Magala this month.
The installation at Callao measures 18.29 metres high by 10.61 metres wide and feature SMD (Surface-Mount Device) technology at a 10 millimetre line spacing. The display includes a seamless angle that provides impressive viewing perspectives and shows vibrant images with excellent contrast.
The upcoming Magala installation will measure 9.88 metres high by 13.9 metres wide and feature a 13HD pixel layout, prime technology for cutting through direct sunlight.
Both displays incorporate industry-leading environmental protection for longer lifetimes in outdoor environments. The variable content zoning capabilities of each display allow them to highlight one piece of content across the entire display or to organize the display into different sections to show multiple pieces of content at the same time.
"We are very excited with the success of the El Corte Ingles Callao installation which has once again shown the great capabilities of Daktronics products and provided another top-notch LED display in Spain," said Ivan Del Rio, Daktronics Spain regional manager. "The project was completed on a shortened time frame and Daktronics engineering and project management teams were able to bring it all together. We're proud to have completed this display and look forward to the upcoming Magala installation."
Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.