Global commerce service provider Salmon, has announced their partnership with OneView Commerce. OneView's Digital Store Platform optimises cross-channel retail operations by capturing and delivering the high volume of data from every channel, including online and physical stores and making it actionable across the entire retail business including all customer touchpoints, to deliver a next-generation in-store shopping experience.
The partnership will combine Salmon's experience in delivering commerce solutions for some of the world's leading retailers that generate more than £3 billion in sales each year with OneView's technology platform; a solution which is bringing together the online and in-store experience for global retailers across 34 countries and thousands of physical stores.
Linda Palanza, COO at OneView said: "90% or more of total retail sales still happen in store and while sales in ecommerce and mobile channels have surged over the last decade they represent a small fraction of total retail sales and can often represent the highest percent of return for most retailers. Retailers who take a holistic view of all channels are effectively positioned to ensure a satisfying customer experience."
Neil Stewart, CEO at Salmon said: "Forward-thinking retailers are using the advances in ecommerce and mobile technologies to deliver new experiences and value to customers while in store and at the same time drive a whole new level of service and convenience across all channels. OneView's innovative technology will transform how retailers interact with their customers and help them succeed over their competition."
Retailers can now take the data from the store and make it actionable across all channels and the entire retail enterprise, resulting in a more satisfying shopping experience for the customer while increasing sales, reducing returns, increasing conversion, delivering better service and building stronger cross-channel loyalty.
OneView's digital platform delivers One View of the retail landscape – a single view of customers, orders, inventory, pricing, loyalty and more across online and physical stores.
Launched earlier this year, OneView's I Got It! – just one example of the company's innovative offering - is the first interactive fitting room app that empowers customers to shop from within the dressing room. Shoppers can communicate with sales staff, browse styles, receive product recommendations, request merchandise, browse both online and in-store products, add to their basket, and request check out: Driving customer engagement, enabling sales optimization and customer service and capturing actionable product and conversation data for all retail channels.