StayinFront to showcase new capabilities for DEX and digital merchandising at CGT Sales and Marketing Summit

This article is brought to you by Retail Technology Review: StayinFront to showcase new capabilities for DEX and digital merchandising at CGT Sales and Marketing Summit.

StayinFront, a global provider of mobile SaaS retail execution solutions, has announced plans to unveil new capabilities for DEX and digital merchandising, as well as its new application for merchandising and direct selling at the 2015 CGT Sales and Marketing Summit in New York City US.

StayinFront TouchCG, a mobile sales solution that empowers sales force teams to Do More, Know More and Sell More, will use DEX, the EDI standard for Direct Store Delivery, to transmit invoice information directly to retailer systems. Using comprehensive workflows for call planning, inventory management, merchandising, route accounting and settlement payments, field reps will be able to manage their routes, take orders, deliver products and do more in every store visit.

In addition, StayinFront TouchCG now provides direct, seamless integration with digital merchandising services from leading imaging providers like Planorama. Field teams will be able to use the enhanced image recognition to capture and upload shelf images and have results fed directly back in real time into the StayinFront TouchCG system.

Attendees at the CGT Sales and Marketing Summit will be also be among the first to see a demonstration of StayinFront TouchCG LT, a new smartphone application designed specifically for the specialized needs of in-store merchandisers, DSD and van sales reps. With this streamlined application, consumer goods companies can choose from the functionalities that are most relevant for their field teams; enabling them to focus on the most essential tasks and the quickest path to value.

"StayinFront has a long history of providing the consumer goods industry with highly mobile and innovative retail execution and selling solutions," said Sam Barclay, EVP and Managing Director at StayinFront. "The addition of DEX, digital merchandising and TouchCG LT are all part of StayinFront's ongoing commitment of delivering functionality that enables our customers to Do More, Know More and Sell More."