hybris announces availability of Google Analytics integration on hybris Extend

This article is brought to you by Retail Technology Review: hybris announces availability of Google Analytics integration on hybris Extend.

hybris software, an SAP company, has announced the availability of Google Analytics on hybris Extend, an online integration marketplace that offers customers access to best-of-breed applications, extensions and network services developed by hybris partners, all of which are optimized to work with the hybris Commerce Suite. This new solution allows hybris customers to easily integrate Google Analytics into their storefront for improved tag management and analytics.

"We are pleased to establish this integration with hybris, extending Google's reporting capabilities to hybris' extensive customer base of leading global brands," said Caleb Whitmore, Founder and Chairman of Analytics Pros, developer of the integration and a leading Google Analytics Certified Partner and Premium Reseller. "This integration enables hybris customers to configure Google Analytics in their existing environment, eliminating the additional manual steps typically required to build an advanced reporting system."

The Google Analytics hybris Connector enables brands to:

• Utilize Google Tag Manager to quickly create and update tags for websites and mobile apps
• Gain vital insights on customer activity, including conversion funnel metrics and time spent on web pages, to optimize the commerce experience
• Create simplified reports that accurately map the customer journey
• Seamlessly upgrade to Google Analytics Premium, which offers additional features such as advanced attribution, real-time reporting, and integration with the Google Display Network.

"Analytics are critical for brands to better understand audiences to improve the customer experience," said Patrick Finn, senior vice president, Global Channel & Partnerships, hybris and SAP Customer Engagement and Commerce. "Because so many hybris customers already rely on Google for its analytics capabilities, partnering with Google was a logical next step as we continue to offer customers an open partner network with best-of-breed solutions."