A new packaged delivery for the Demandware Commerce solution has been developed for retailers looking for accelerated speed to market at lower initial investment by eCommerce and retail solutions specialist, Tryzens.
Trygen delivers a functionally rich out-of-the-box implementation of Demandware Commerce with built-in cartridges for a number of common third party integrations combined with Tryzens own value added features and a basic support package.
Primarily targeted at young and growing retailers or more established retailers looking to test new brands or international markets Trygen is a pre-configured solution that can launch a retailer online in under 12 weeks. Clients are likely to prefer the Demandware usability, agility and commercial model, but don't have either the baggage of legacy constraints and/or have limited funds or time to invest in a customised or complex Demandware deployment.
Kaloyan Yordanov, Demandware Practice Lead at Tryzens, stated: "We have long recognised that there is a growing appetite from retailers to migrate to the Demandware Commerce platform, and wanting to take advantage of the feature rich functionality that is provided. Equally we know in retail that innovation, agility and customer experience are critical to driving market advantage. We wanted to meet that demand so we have developed a clear and comprehensive way of helping retailers adopt Demandware at an accelerated speed to market and at a lower initial investment,"
"Our design and technical expertise have taken the powerful Demandware Site Genesis as the basis for Trygen, but further extended the functionality with value added features like advanced store locator, abandoned basket notifications, ratings and reviews and multi-level recommendations all working within Demandware. We have also optimised the page templates to provide even better user experience and brand engagement," Yordanov added.
Trygen has been integrated with a series of cartridges from some of the leading third-party applications providers to ensure that this pre-configured solution can launch a retailer with Demandware in under 12 weeks. The first release of Trygen includes the majority of the applications most retailers' use within their eCommerce environments such as QAS, Certona, Amplience, PayPal, Ingenico and Cybersource. Further releases of Trygen will see additional application plug-ins.
Demandware itself is a cloud-based technology for retailers, allowing them to develop and manage custom digital commerce and mobile commerce sites. The technology includes an open, cloud-based platform with applications for e-commerce merchants, developers and administrators. The platform enables worldwide consumer engagement across devices, including laptop, desktop, tablet and mobile computers.
Yordanov concluded: "This is the ideal solution for retailers who have a need for a rapid market launch and lower entry point for deployment, delivering for them a robust, scalable and feature-rich eCommerce platform, one which is future facing and all capable of being delivered in under 12 weeks!"